Why Digital Signage Displays Are Transforming Modern Communication
What is digital signage?
A digital display (typically LED, LCD or projection) used to display multimedia content (typically, videos, pictures, menus, up-to-date information, or advertising) is known as digital signage. These screens are usually places of high traffic and are run through the dispatching of content management systems (CMS) where you can change your communications on the fly.
The Might of the Digital Displays
This is the reason why digital signage displays are fast becoming a should-have communication tool:
1. Dynamic Content
Compared to the old-fashioned posters, digital signage will enable you to showcase attention grabbing visuals, change promotions at any time, and communicate more timely, customized, interesting material.
2. Increased Engagement
Video and spotted graphics are appealing inherently. Research indicates that digital signage supplements recall and engagement rates as opposed to conventional signage.
3. Cost Efficiency
Although the initial cost may be more expensive than the print, in the long run, digital signage pays off printing expenses and printing labour cost. There can be updating of materials immediately without reprinting.
4. Cross Industry Versatility
- Retail: Do retail sales promotion, product demonstration or refer customers around the store
- Hospitality: Show menus, entertainment or local weather.
- Corporate Offices: Announce notifications in internal news, KPIs etc and welcome messages.
- Healthcare: Render messages on wait times, health advice and patient information.
Education: Post campus news, emergency information, or events.
5. Real-Time Updates
Digital signage can be updated remotely within minutes rather than waiting to put a new sign on the wall or waiting on a printer to print it.
Important Aspects of a Digital Signage Display
- Super screen (Full HD or 4K)
- Easy-to-use CMS
- Control at a distance Features
- Scheduling tools
- Optional Interactive touch functionality (optional)
Digital signage is not just a fad, it is the face of the future. If your intention is to inform, entertain or sell, the appropriate digital display will triple your brand exposure and action.
Want to switch to smarter signage? Contact us to discuss our products, solutions in on-site digital signage displays and content that meet your business needs.